British Gas, the first major supplier to announce a reduction in prices, is doing its bit to provide sustainable energy for the future. Director Guilherme Marcondes was asked to build an environment that portrays the synergistic relationship between British Gas, their customers and the world in which we live. Guilherme used a combination of mediums to build an engaging universe, in a unique style, that would also be instantly recognizable. The UK’s British Gas campaign through CHI & Partners showcases Guilherme’s stylistic signature of blending design, animation, VFX, and live-action.

Watch high res movie here.
See Behind the Scenes here.
See Print Campaign here.

Credits:
Director: Guilherme Marcondes
Agency: CHI&Partners

Executive Producer: Michael Feder
Producers: Hana Shimizu, Joel Kretschman
1st AC: Jason Vandermer
Gaffer: Michael Yetter
Key Grip: Joe Mandeville
Swing: Charlie Wing
Fabrication: Bandolier, Inc.
Fabrication: Nathan Asquith,
Elise Ferguson, Tim McDonald
Sculptor: Michael Lawrence
Animator: Eileen Kohlhepp, Kevin Coyle
PA: Matt Churchill, Ed Harris
Compositor: Arthur Hur, Jerry Liu,
John Harrison, Yussef Cole
Character Animators: Michael Luzzi, Jerry Liu
Editor: Joe Suslak
Creative Team: Clark Edwards,
Nick Pringle
Producer: Louise Richardson, Matt Craigie